Dyson Unveils $499 AI-Powered Toothbrush with Built-in Camera

Dyson put a camera and artificial intelligence in a $499 toothbrush that watches your brushing and targets the gaps between your teeth.

Story Snapshot

Dyson unveiled the CameraJet, a $499 electric toothbrush with a built-in camera and artificial intelligence.
The macro camera captures 28 images per second to spot gaps and guide a precision jet toward them.
Dyson says its model was trained on 470,000 dental images to analyze gaps in real time.
The brush connects to the MyDyson app for live viewing, coverage mapping, and guidance.

What Dyson Launched and Why It Stands Out

Dyson introduced the CameraJet as an electric toothbrush that blends brushing with targeted jet cleaning. The company said the device includes a built-in 100,000-pixel macro camera that looks under the brush head as you clean. The system uses artificial intelligence to find spaces between teeth and then aims a mouth rinse or water jet into those gaps. Dyson positioned it as “the first toothbrush with a camera” to target gaps with precision at a $499 price point.

Dyson’s launch materials describe how the brush works in steps. The camera captures 28 images per second while you move across your teeth. The software analyzes the live view to map gaps and hard-to-reach spots. The brush then guides a precision jet toward those areas to help reduce plaque buildup. The company’s page also claims only Dyson uses a camera powered by its “Gap Optical Targeting” approach for this task during normal brushing.

How the Camera and Artificial Intelligence Are Supposed to Help

Dyson said the artificial intelligence model behind CameraJet was trained on 470,000 dental images. The goal is to recognize the small spaces where plaque often hides and to prompt users to cover missed areas. The company pairs the device with the MyDyson phone app so users can see a live feed, track coverage, and get tips in real time. The intent is to turn brushing into a guided session that targets where problems start.

Existing research shows powered toothbrushes can reduce plaque and gingivitis more than manual brushing over time. Multiple trials and reviews report that powered designs, including oscillating-rotating styles, improve plaque scores and gum health compared with manual brushes. That context explains the push to add sensors and guidance to help with technique and coverage. Dyson is trying to extend that path by adding vision and a jet, a newer twist on digital oral care.

Price, Availability, and How It Fits the Market Trend

Reporting placed the CameraJet launch on September 1, 2026, with a listed price around $499 in the United States and near £420 in the United Kingdom. Dyson framed the device as a premium option for people who want a single tool that can brush and perform targeted interdental jetting. The product page and press release center the idea that it is the first toothbrush to use a camera to find and treat gaps during daily brushing.

Would YOU spend £420 on a toothbrush? @Dyson just announced its first-ever toothbrush that uses AI and a camera https://t.co/O2WZIkS2Lo

— GB News (@GBNEWS) September 2, 2026

Other brands have added smart features to brushes in recent years. Some use on-device guidance or app-based maps to track coverage and coach users during sessions. Dyson’s move goes further by adding a live macro camera and a precision jet that responds to what the camera sees. The theme is clear: turn brushing into a guided process that helps busy people hit the spots that matter most, using visuals and real-time feedback to build better habits.